Ebay’s latest announcement could drive more traditional brick and mortar retailers to sell on the platform than ever before. If I’d own a shop in Berlin or be managing some retail branches in Germany, than my ebay contact person would have been my first call this morning. Why? The click & collect service and the same day delivery pilot target customers needs and offer a nice competitive advantage.
EBAY CLICK & COLLECT SERVICE
Yesterday ebay Germany announced the Click & Collect Service. Stationary retailers can now offer their collection from the local store on ebay and allow buyers even more flexible shopping. Products that are marked with the Click & Collect symbol can now be purchased as usual on ebay.de and the customer determines in the context of the buying process a store near him for a pickup of the product. Once the item is ready for collection, the buyer will receive an e-mail or a SMS text message.
One of the first partners of the new service, which is available from today include Butlers, Gravis, Porta, Furniture Boss, Atelco and Motoo. In the next few weeks other partners such as ATU, Conrad, Cyberport, More & More and Pro Aurum will be added. Further information about the new Click & Collect Service is available here. http://pages.ebay.de/click-and-collect.
SAME DAY DELIVERY – PILOT WITH DHL STARTS IN BERLIN
Same day delivery – isn’t that what we all really want? Ebay is about to team up with DHL and launch a pilot scheme in Berlin this November. Ebay will dedicate a special section on their website to the program. Consumers can order items until 2pm and get them delivered on the same day between 8 – 10pm. The plan is to start with five to ten dealers who will initially participate in the pilot project, including Fashion For Home and MAPCO. ebay and DHL will gain more experience in the area of same-day delivery and I bet soon the service will be available for all merchants in congested urban areas.
Both projects were announced together with the launch of the first global brand campaign “Shop the World”. Video above.
By Magnus Busch
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