CLASH OF LIFESTYLE-BRANDS – DIESEL LIVING TEAMS UP WITH SELETTI

inspiration&creation

In the name of tools and machinery… After collaborating with Patricia Moroso from Moroso in the “Successful Living” project last year, Diesel Living teamed up with “Seletti” this early spring. Known for it’s revolutionary designs the two companies closely worked together on a tableware collection and home accessories. A preview was already presented at Salone del Mobile this April. At Maison & Objet they now revealed the whole collection.

Andrea Rosso, creative director of Diesel Licenses said to HFN in an interview: “Working with Stefano Seletti and his team was natural; there are many values we have in common, such as passion, creativity, and the ironic approach we share. This partnership represents another important step in our approach to the home collection—we want to develop something fresh, never seen before, with our distinctive personality fused into it.”

Stefano Seletti, Seletti Holder and art director to HFN: “The collaboration with Diesel was born in a very spontaneous way. If I could imagine my brand in the fashion sphere I’m sure it would look like Diesel.”

 

Diesel Living already teamed up with Moroso for furniture, Foscarini for lights, Scavolini for the Diesel Social Kitchen and Zucchi for Textiles. I wonder who’s next…

 

SEE THE WHOLE “MACHiNERIE COLLECTION” AND THE “COSMIC COLLECTION” IN THE CATALOGUE: diesel-living-with-seletti

By Magnus Busch