Is The Dandy Lab a store concept of the future? One thing is for sure, I would at least walk in and check it out. The project, which is on Kickstarter right now, was put together by Peter Jeun Ho Tsang a lecturer in Fashion Design & Product Development at London College of Fashion and Julija Bainiaksina, founder of FOXHUNT luxury customized men’s knitwear made in Britain. Their goal is to launch the first-ever Interactive Lifestyle Emporium where fashion collides with technology, tailoring and shopping experiences. A real gentleman’s lifestyle concept store in Central London where customers find their favourite British craftsmanship brands.
The technical part was developed by Von Bismark, a Dublin based creative agency that focuses on merging e-commerce with traditional high street bricks and mortar retailing. For the Dandy Lab they identified four main pillars to create the exciting concept store experience.
Discover: Using in-store interactive windows, displays and magic mirrors the store will help you to discover new brands and products.
Learn: A series of presentations delivered by the UK’s artisans will help you to understand a product’s life from workshop to wardrobe.
Shop: The Dandy Lab will be stocking over 40 British brands ranging from established designers to emerging independents.
Share: Share your experience using the store’s interactive social corner and finish the day off with a well earned English brew.
One of Von Bismark’s previous projects will also be included in The Dandy Lab store. For Lewis and Clark Shirs they used a technology to tailor shirts and give men the ultimate 21st century shopping experience.
Check out their video and decide whether you think The Dandy Lab is a store concept with future.
By Magnus Busch
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