HOW TO REBRAND AND RENAME YOUR BUSINESS – SEE CONCEPT IS BECOMING… IZIPIZI PARIS

business&innovation

209.000.000 PEOPLE USE READING GLASSES IN EUROPE – WORLWIDE IT’S 1.900.000.000

With the aim to become the SWATCH of the eyewear industry Quentin Couturier, Charles Brun und Xavier Aguera started SEE CONCEPT in 2010. Ever since the three passionate entrepreneurs and university friends evolved the label and it’s products.

Tight control of distribution channels, a strict policy on where the glasses appear combined with great in-store displays attracted the best concept stores in the world. A collaboration with Colette Paris (glasses came in Collette-blue) opened the doors to others trendsetting stores like Merci, Le Bon Marché, Harrods, MoMA, DSM, Bloomingdale’s and IsetanSelfridges e.g. Travelling the design world it was unable to not see SEE CONCEPT.

The glasses are effortlessly stylish, have nice-to-the-touch frames and come at a competitive price point of only € 30. Being so successful, why would anybody think of change? Only when you are damn sure there is a lot more to do out there….

As of January 2017 SEE CONCEPT is changing it’s name and is becoming… IZIPIZI

 

More info izipizi.com

Video courtesy of izipizi.com

Pictures courtesy of izipizi.com