The fashion brand “Review” by Peek&Cloppennburg just recently decided to rent out their Berlin based design studio to tourists via Airbnb. “We don’t take ourselfs too serious, we love to try new things and want to share the fun with our audience,” said Tewe Maas, the REVIEW head of design to W&V. Maas and his design partner Laura Rosati developed the idea even further. The clou is that guests can not only live there, but also try on the latest collections and buy what they like at the checkout.
I could not get a feedback on how sales are going but I believe a nicely decorated apartment can give tourists an unforgettable experience and turn them into fans of your brand. The minimum you do is to generate a good story and you can probably take some press releases as guaranteed.
Let me know if you are looking for collaborations in this area.
Pictures: Review (Christian Rudat)
By Magnus Busch