IKEA CREATED THE FIRST WEBSITE 100% BUILD IN INSTAGRAM
What Ikea and the Russian ad agency Instinc did is the way of guerrilla marketing that fascinates me. For the new 2014 collection Ikea and Instinct used different accounts to build together a whole product catalogue. Pictures are tagged and route the user between the different products and pages. People can even expand the campaign by uploading their own Instagram images of Ikea items have at home. Through Instagram Ikea gets into our social media life by using a tool which many people use everyday without thinking too much about it.
By Magnus Busch
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