HOW TO DRAW SOME SERIOUS EXTRA ATTENTION TO YOUR BRAND AND PRODUCTS @ AMBIENTE FAIR IN FRANKFURT?

business&innovation

Most of us will meet mid February at the Ambiente trade fair in Frankfurt – the worlds leading trade fair. For five days Frankfurt am Main will be the hot spot for all international industry professionals that are dealing with consumer‑goods. The Ambiente is the leading trade fair for products for the table, kitchen and household, gift articles, jewelry, wellness and fashion requisites, as well as decorative products, interior design concepts and furnishing accessories. More than 4.700 exhibitors and more than 144.000 trade visitors from 160 countries were participating in the fair last year.

The Messe Frankfurt offers very good marketing chances through design awards, special exhibitions and press events. All you need to do is send in your stuff before the deadline (obviously your product will than have to win or be selected…).

 

NEXT – program for Start-ups

NEXT is the promotional program for Start-ups. You can apply until 31 October for a complete trade-fair package at special terms and conditions! The program is exactly right for young and creative start-ups wanting to take off after gaining initial experience in the sector. Messe Frankfurt’s promotional program gives such companies the chance to present themselves and their products to national and international key players from the industry, trade and media. Apply here: next@messefrankfurt.com

 

TALENTS – promotional program

The Talents promotional program is a careers launching pad for design newcomers from around the world. With a free exhibition stand in a high-grade, professional setting, design students, university graduates and young designers have the chance to present their products. Applications are invited from young designers with an interest in the fields of interior design, gifts, personal accessories and wining and dining. Applications with detailed product information and photographs should be sent to Ulla Diekmann no later than 22 October: talents@messefrankfurt.com

 

DESIGN PLUS AWARD 2015: renowned seal of quality

Until 3 December 2014 exhibitors at Ambiente can submit products that demonstrate a special design quality and have not been on the market for more than two years. In addition to aesthetic demands and good design the product must also satisfy functional and ecological criteria. The criteria set by the international jury of experts are: design quality, practical value, technical excellence, environmental quality and overall concept. Apart from a one-off registration fee of €155 plus VAT per exhibitor there are no further costs. For more than three decades, the prestigious Design Plus award has paid tribute to innovative design and is one of Germany’s leading design competitions. If your product makes it into the exhibition which is open to all visitors in the highly frequented Galleria 1, between Halls 8 and 9 you will draw some extra attention to it. Further information and applications: designplus@messefrankfurt.com.

 

SOLUTIONS 2015: cleverly solved

In cooperation with product designer Sebastian Bergne, the Solutions special presentation will display new products that impress on account of their particular usefulness, clever handling, an exciting idea or the innovative use of materials. The special show in the foyer of Hall 4.0 will once again be a crowd puller. One of the reasons for this is the straightforward, industrially inspired design of this special production. As part of the show, short clips will provide the perfect medium for demonstrating the special features of each selected product. Until 3 December 2014 exhibitors have the opportunity to submit their latest innovative products for the Solutions show and to apply: solutions@messefrankfurt.com

 

SPEED DATING WITH THE PRESS: the hottest innovations in the shortest possible time

‘Speed-Dating@Ambiente’ is now entering its third round. On the Sunday of the fair, Ambiente exhibitors will once again have the unique opportunity to show international media representatives their hottest innovations. A total of 36 companies will have the opportunity to display their currently most innovative product. The presentation needs to be in a compact form and done within a three minutes in English language to the representatives of the media. The journalists will then have two minutes for questions. Application by 5 January 2015: presse.ambiente@messefrankfurt.com.

 

Pictures: Messe Frankfurt Exhibition GmbH / Pietro Sutera / Thomas Fedra

By Magnus Busch