Per-capita sales area provision in 2013


If you are looking for profund market data because you are right now putting together your european brand expansion strategy this could be your post. The GfK is a good source for retail relevant data and consumer information. Follow the GfK Twitter account and you won’t miss out on useful information (these illustrations are frequently shared #mapofthemonth).  Get your updates regarding purchasing power, retail turnover, the retail share of the population’s total expenditures and so on. Scroll down the gallery and find interesting facts that hopefully lead you into the right direction. If you need further information please visit:

The massive amount of €7.6 trillion was available to consumers in 28 EU countries for consumption-related expenditures in 2013.  Every head spend an average €15.017 (+0,6%). The purchasing power lagged significantly behind levels in recent years. Which is obviously due to the crisis. We saw violent declines in Greece (-8.4 %), Cyprus (-7.4 %) as well as in the Czech Republic and Slovenia (-2.4 %). Spain and Italy went down too.

Retail share of private consumption

The retail share of private consumption continues to fall-off again in 2013 ; the quota is now at 30.8%.  The GfK  explains the effect with higher costs for energy, accommodation and leisure activities. The retail share is notably low in Italy (26.8%) and Greece (25.3%) as a result of the economic crisis. The strong economies of Germany, Great Britain and Switzerland have a retail share of just under 29 percent. A key reason for this low percentage are the higher incomes, of which a comparatively smaller portion suffices to cover basic needs.

Forecasted stationary retail turnover for 2014

In 2013, stationary retail turnover stagnated at around €3.1 trillion (-0.1%). The largest markets remain Russia, followed by France and Germany. Again the big losses were suffered by Greece (-7.9%), Cyprus (-5.1%) got hammered, while the Netherlands (-3.6%), Spain (-3.5%) and Italy (-3.4%) survived with a black eye. Nothing new is that online sales are continue to increasing pressure on stationary retail throughout Europe. The GfK predicted a moderate stationary retail growth of +0.6% (on average) for the EU-28 in 2014. The fast pacers are called Romania (+4.3%) and the Baltic states (+4.8-5.9 %). For the hard hit countries in Southern Europe the GfK predicted as more stable 2014.
GfK Purchasing Power_2014_DACH_A5




GfK_Purchasingpower_index_2014_A5GfK_Demographics_Single-person households_2013_A5Retail_Turnover_2014_share_A5 Spain Provinces 16 home improvement items index_1

Illustration: GfK

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By Magnus Busch

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