#GERMANSOFTNESS MUUN MATTRESS – HOW TO TURN A MATTRESS INTO A LIFESTYLE PRODUCT

inspiration&creation

CAN A MATTRESS BE A LIFESTYLE PRODUCT?

Vincent Brass and Frederic Böert proof it possible and deliver not just an innovative mattress but create a whole new image around of how we sleep.

Sleep is an undiscovered, and highly underestimated lifestyle like fashion, food or fitness. We need it everyday and marketing is very poor. Not so when it comes to muun. The German startup could not find a more curious testimonial than famous, 135kg Berlin bouncer Frank Künster. Ever been to King Size? Well, the big guy in front of the door who was wearing a dark olive parker, a pink scarf, grey joggers and slippers does not look like #germansoftnes on first side.

More info muun.co

Pictures courtesy of muun.co

Campaign amsterdamberlin.com