DAVID WEEKS’ CUBEBOT FOR AREAWARE AND HOW IT BECAME A SOCIAL MEDIA SENSATION

inspiration&creation

OVER 11.000 IMAGES HAVE BEEN TAGGED WITH #CUBEBOT

New York based designer David Weeks reflects in this episode of dezeens’ MOST LOVED series on how the simple toy robot he designed became a social media sensation.

Inspired by the Japanese Shinto Kumi-ki puzzles, the Cubebot by AREAWARE is a non-traditional take on the toy robot by joining ancient Japanese traditions with contemporary toy culture. Cubebots’ powerful hardwood frame can hold many poses, and his elastic-band muscles and durable wood limbs make him impervious to breakage. When it’s time for him to rest, he folds into a perfect cube.

 

Check #cubebot

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Video courtesy of dezeen.com

Picture courtesy of areaware.com

 


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