25 TOGO FROM BLOG TO BRAND TO SHOP TO GALLERY AND SELF MADE ICE CREAM
‘25togo’ was first known as a blog. The blog went online in 2004 when there weren’t many design or lifestyle publications in Taiwan. It was also a time when the term ‘design’ was perceived by most people as ‘the beautiful objects for the rich’ or ‘a colleague department of youngsters’. Given with such background, the blog gradually accumulated popularity by its quick updates (at least one post every day) and its distinctive point of views (not re-posts). 3 years later, encouraged by the blog followers, the blogger became the founder of the design company 25TOGO DESIGN – named after the blog which seemed to be the beginning of everything that followed.
A DESIGN AGENCY AND A PRODUCT BRAND AND A STORE
At initial stage, the company had only 3 people and the revenues were mostly generated from the design projects of various clients. But soon thanks for the market success of our No. 8 product, MY DOCUMENT laptop series, the company decided to shift business focus to developing products under the brand 25TOGO DESIGN. However taking products to market in Taiwan didn’t go as smoothly as we expected. In fact, there were very few design retailers selling local designers’ products. To fill up the gap to reach the customers, we decided to open our first design shop in Tainan city and our first design online shop in 2008. We had luck again. It seemed that both the market and many other young designers had been longed for such store – a store ‘of designers, by designers, and for design lovers’. Now 25TOGO has multiple roles. As a design agency, we welcome interesting projects; as a product brand, we pick up good ideas and make them into real-life creations; as a store, we introduce good designs from both local and international designers to our lovely customers.
Text and pictures: 25togo.com
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